Shannon Hiller -Webb
CPG Food and Beverage Consultant

Shannon is the Founder and Principal of Prosparus, a Portland-based strategic consultancy specializing in scaling $1 million - $5 million businesses in all sectors though has a specialty in CPG food and beverage grocery/retail industries, established in 2013. With nearly three decades of experience in natural and convenience grocery retail management, brand design, marketing, advertising, and PR, Shannon expertly merges art and science to craft tailored blueprints for successful regional and national scaling. Her expertise lies in tactics to drive customer acquisition, secure new accounts, and strategic organizational optimization. Shannon provides invaluable resources to enhance velocity across resilient omni-channel distribution and supply chain diversification, SKU rationalization, robust financial modeling, verdant marketing, and essential business scaling. Her track record includes launching startups and overseeing multi-million dollar operations through rapid growth phases. As a recognized leader within the West Coast food ecosystem, Shannon leverages her extensive industry network to drive prosperity through data-driven, guided strategies. Shannon has a focus on supporting women owned businesses as a priority and brings her experience in triple-bottom line management – People, Planet, Profit to all that she does.

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